04Lead Generation

We find the customers. You win the work.

Whether you sell to other businesses or to people in your area, we use AI to find the ones who need you right now, and help you reach them first.

Get your free lead plan
RATHER TALK?07999 559748
Example signals for different kinds of business. Our AI checks local groups, planning applications, new businesses, company news and your own past customers as often as your business needs, from daily to weekly, then hands you the best ones.

What it means for you

More enquiries, without paying for ads

Fill your quiet weeks

Stop relying on word of mouth

No cold calling

Every message has a real reason to be sent.

Who are your customers?

Whoever you sell to, we’ll find more of them

Pick the one that sounds like you.

Find who needs you right now

Our AI watches for businesses showing they need you: hiring for a role you could help with, moving premises or growing fast.

Reach them first

For every match we draft a short, personal introduction, so you’re talking to them before your competitors know they exist.

Only the good ones

We check every lead before it reaches you, so you get a short list worth calling, not a spreadsheet of strangers.

WHAT YOU GET

New customers who come with a reason to call

Every lead tells you who they are, why they need you right now, and what to say. No cold calling a list of strangers.

  • Who they are and where they’re based
  • The signal that shows they need you
  • A suggested opening line, ready to send
Founding clients · Only 5 spots

Kent Founding 5: New Customers, Guaranteed

£500£300/month

Price locked for 12 months, no setup fee

Includes

  • Free lead plan
  • Referral partner list
  • Win-back message to past customers

Guarantee

After your free lead plan, we agree a monthly target that makes sense for your business, based on your trade, your area and what a customer’s worth to you. Any month we miss it, you don’t pay.

For example, 3 qualified enquiries a month for an interior designer, or 10 for a local café.
  • First 60 days free, then £300/month
  • Results or you don’t pay
  • Leave any time, keep everything we’ve built

Founding terms: you give us the access we need, reply within 48 hours, and let us share your results as a case study. ‘Keep everything’ means the work we’ve delivered, not ongoing paid software subscriptions.

Claim a founding spot
In their own words

What clients say about Trova

Glenn delivered the exact website I wanted. I have already had plenty of new business through my website and I have barely advertised.

Tim RussellPhysio & Recover

Glenn has been a total asset to our business. He is professional, hardworking and prompt.

Ben StokesKagu Interiors

Trova has been fantastic… Glenn is professional, efficient and has been very patient with my lack of knowledge on websites! I can highly recommend them.

Julie NSouth Cambridge Physio
Serving local businesses since 2006.Read all reviews
How it works

From “who do you want?” to a full diary

You tell us who your best customers are. We do the finding.

  1. 1Free

    Tell us your ideal customer

    A quick chat about who you sell to, where, and what a great customer looks like.

  2. 2We handle it

    We find people who need what you do

    We set up a lead finder that watches for the businesses or places most likely to bring you work.

  3. 3We check

    We check and write the message

    Every lead is checked by a person, with a short personal message ready to go.

  4. 4Every week

    You get new customers to contact

    A short list in your inbox each week. You pick who to contact, or we can do it for you.

Free lead plan

3–5 places to find your next customers, free

Tell us who your ideal customer is, and we’ll send you your free lead plan: who your best customers are, where to find more of them, and a message ready to send. No cost and no obligation.

We’ll only use your details to send your plan and follow it up. See our privacy policy.

What happens next

  1. Book your free call.Just leave your email and phone number.
  2. Get your “what to expect” email.We’ll send it straight to the email you gave us: how it works and what you get free.
  3. Have a 30-minute chat about your business.
  4. Get your free lead plan within 48 hours.
  5. Use it yourself, or let us do it for you.
Questions

Good to know

Anything else, just ask. Ask Trova in the corner answers straight away, or give us a ring.

Is this just spam?

No. We send small numbers of short, personal messages to people with a real reason to hear from you. Every message is checked by a person first.

Is it allowed under data protection rules?

Yes. We follow UK data protection rules, use publicly available business information, and every message makes it easy to say no thanks. For local people, we work through referral partners, local groups and your own past customers rather than cold messaging individuals.

How many new customers will you find me?

It depends on your trade and area. Your free lead plan shows you what’s realistic before you spend anything.

Where do the leads come from?

It depends on your business. In your free consultation we get to know your company, your ideal customer and how you sell, then build your lead sources around you. That could mean local listings, business databases, referral partners, past customers, or somewhere your competitors haven’t thought of. Trova is about bringing a fresh outlook to finding new customers.

Do I have to contact them myself?

Your choice. We can hand you the list with messages ready to send, or reach out on your behalf.

What does it cost?

Start with the free lead plan. Founding clients then pay £300/month (usually £500), price locked for 12 months, with no setup fee. Any month we miss the target we agree, you don’t pay, and you can leave any time.