Privacy Policy

DRAFTFill in the highlighted items and have Glenn (or a solicitor) check this before the site goes live. It’s written for how the new site is planned to work.

Who we are

This website is run by Trova Capital Limited (“Trova”, “we”, “us”), registered in England and Wales, company number 11358947, registered office 2 Haffenden Road, Tenterden, TN30 6QD. We are the “data controller” for the personal information described here.

If you have any questions about your information, email glenn.thompson@trova.co.uk or call 07999 559748.

What we collect

When you book a call or get in touch: your name, business name, phone number, email address, and anything you tell us about your business.
When you chat with Ask Trova: the messages you type, and any contact details you choose to share.
When you use the website: if you say yes to analytics or marketing cookies, information about how you use the site, such as pages visited and the device you use. See our cookie policy.
If you become a client: the information we need to do the work and invoice you.

Why we use it

The law says we need a reason (a “lawful basis”) for using your information. Ours are:

To reply to you and arrange your call. You’ve asked us to, so we rely on taking steps at your request before a possible contract, and our legitimate interest in responding to enquiries.
To do work for you and send invoices. This is needed for our contract with you.
To measure visits and run our own ads. Only with your consent, which you can change at any time in .
To send you occasional tips or news by email. Only if you’ve said yes, and every email has an unsubscribe link.

We never sell your information.

Ask Trova, our AI assistant

Ask Trova is an AI assistant that answers questions about our services and can book calls. Your messages are processed by an AI service provider on our behalf, Anthropic (Claude), through our automation system, which runs on n8n Cloud. They are used only to answer you and are not used to train the provider’s models.

Please don’t share sensitive details such as health or bank information in the chat. If you’d rather speak to a person, just ask, or call 07999 559748.

We use trusted services to run the website and our business. They only use your information to provide their service to us:

Website hosting: Netlify
Email, calendar and bookings: Google Workspace
Booking calls: Cal.com, which receives your name, email address, phone number, and the time you book
Automations and Ask Trova: n8n Cloud, which runs our automations, and Anthropic (Claude), the AI behind Ask Trova
Analytics and ads (only with your consent): Google Analytics, Google Ads and Meta (Facebook and Instagram)

Some of these providers are based outside the UK. Where information leaves the UK, it is protected by UK-approved safeguards such as the UK adequacy regulations or the International Data Transfer Agreement.

How long we keep it

Enquiries and bookings that don’t go further: 12 months, then deleted.
Ask Trova chats: 90 days, unless the chat becomes a booking.
Client records and invoices: 6 years after our last work together, as required for tax.

Your rights

You can ask us to:

send you a copy of the information we hold about you
correct anything that’s wrong
delete your information
stop or limit how we use it, or object to it
send your information to another company
withdraw your consent at any time, for example to cookies or emails

Just email glenn.thompson@trova.co.uk. We’ll reply within one month and it’s free.

Complaints

If you’re unhappy with how we’ve handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator: ico.org.uk/make-a-complaint or 0303 123 1113.

We may update this policy from time to time. The date at the top shows when it last changed.